Create Content that Converts
Upgrade your business for more press, and sales, and opportunities. A live Masterclass with experienced publicists.
How do you know if your website is doing its job—or holding you back?
Let’s say I’m an editor that just opened your pitch. You have a story or product that’s a perfect fit for what I’m working on—this could be your chance for a media feature!
What’s the first thing I—the editor—am going to do?
I’ll head straight to your website to learn more about you, check out your product, or find the information I need to publish your work. But here’s the problem: if your website doesn’t have the key elements I’m looking for, I can’t feature your brand.
But, there’s good news: editors and customers need the same things to publish or buy with confidence. A media-worthy website will also make more sales. We love when PR and business go hand in hand. :)
That’s where Content that Converts comes in. A live, no-fluff Masterclass built on 20+ years of PR experience and thousands of features.
We designed it specifically to help small businesses, like yours, understand *exactly* how to get ready for editor eyes—and more sales. This way, you won’t waste time and money pitching when you’re not quite there yet.
With real-world examples + our expert reviews of businesses just like yours, you’ll see what works (and what doesn’t)—so you can set yourself up for PR and sales success.
Live February 11th, 2025 | 4:00 - 5:30 pm EST (PLUS access to the replay)
Understand what’s standing between you and PR success
This Masterclass is for you if...
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Your website isn’t converting visitors into customers. People visit, but they leave without buying.
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Your pitches aren’t landing press. You’ve sent emails and still can’t secure features.
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You’ve invested time and money without results. From ads to media outreach, nothing has given you the boost you were hoping for.
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You’ve worked with consultants who make you feel good, but the results are lackluster. No one will straight-talk you and tell you what to do.
Designed for busy small businesses who don’t want to waste time with fluff
We've done this PR Masterclass five times. Participants often let us know that it's one of the most helpful and actionable classes they’ve ever attended.
Meet the PR Pros you’ll be learning from!
We’re Nora and Kirsten and we've spent years helping creative businesses use PR to get noticed.
Along the way, we realized something important: not every business has the funds for a full PR strategy, BUT every business has a story worth sharing. And a small budget shouldn't be what holds you back. That’s why we created this Masterclass.
Many brands come to us feeling frustrated. They’ve poured time and money into PR efforts but haven’t seen the success they were hoping for. More often than not, they’re missing foundational PR basics.
We have 20+ years of experience helping businesses get featured in top publications. We’re here to help you determine what’s newsworthy about your business, and more importantly, what’s not!
We know how much of a time waste it can be if you’re not targeting the right media outlets, or ensuring your assets are press-ready. That’s why, we took everything we’ve learned and put it together in a simple, approachable way.
When you enroll in our PR Fundamentals Masterclass, you’re not just learning the basics—you’ll come away with a clear understanding of how to do your own PR better or be more prepared when investing in a PR firm.
Looking forward to seeing you on Zoom and answering your questions IRL!
Finally, real-talk from a professional. I can take it!
In our Content that Converts PR Masterclass, you’ll get actionable advice on how to...
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Leverage your online presence to get more clients, partnerships, and press features
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Showcase your work so editors want to write about it and customers want to buy it
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Write website copy that converts lookers into buyers and editors into fans
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Have photos of your work that editors want to publish
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PLUS get access to the recording to come back, pause and take notes!
How Content that Converts, our live PR Masterclass works
psst- there will be a 30-minute Q&A, so you can ask questions specific to your business.
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$55 for all attendees
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Live Feb. 11th, 2025 | 4:00 - 5:30 pm EST
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We’ll use a lottery to select 3 businesses for live reviews. If you're selected we’ll give you specific, actionable advice you can start implementing that same day.
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PR fundamentals apply to everyone. So, if you’re not selected, you’ll get to join the Masterclass and learn from your peers. It’s a win/win any way you look at it.
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We’ll select companies from 3 different industries, ensuring you get advice that’s useful and relevant for your business
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You’ll get access to the recording for one full year to reference whenever you need it
Maybe you're not totally sure...
…will website and photo adjustments really help me get press??
YES!
After going through our Tweak & Edit PR Review process and updating to her website and assets, Wallpaper Designer Faye Bell was ready to let the media know about her work.
What’s more, she had a product launch coming up!
With an elevated and more professional website, Faye was able to land features in top publications. Below are some of the results from her press page!
A little secret if you made it all the way here…
Our favorite thing to do at Wolf Craft are Tweak & Edit PR Reviews. To help businesses create content that actually converts.
Why?
Well, we’re a small business, and we love helping other small businesses better showcase all they do and sell.
We also love research, deep diving into what you sell, your creative POV, your press goals, and coming up with an actionable plan to help you get there!
Looking forward to seeing you at our Masterclass!