Want your products featured in roundups and Best Of media lists?

Think about articles like:

"Best Notebooks for 2025"

"Our Favorite Scented Candles"

"10 Chic Bathroom Products For Design Lovers”

These lists can drive sales, legitimize your brand, and keep your products in front of new customers year-round. 

But how do you get your products into these stories?

Here’s the thing: editors aren’t just writing these articles for fun—they’re carefully crafted to boost revenue for their publications.

Understanding the inner workings of how these stories are made is the key to getting your products included.

Below is just a small sampling of Best Of Lists my team and I at Wolf PR have secured for our clients.  

I bet you didn't know Wired featured sofas?

That's to say, understanding Best Of Media Lists can mean a ton more press opportunities for your brand.

Get more traffic to your online shop, all year long

This Masterclass is for you if...

  • You’re an e-commerce business owner who wants your products in best-of lists and round-ups

  • You’ve pitched editors before but haven’t seen results and want to understand why

  • You want to keep your products in articles– long-term by understanding how updates work

Increase Traffic with Best Of Media Lists: A 90-minute Masterclass for

Live June 10th, 2025 | 4:00 - 5:30 pm EST (PLUS access to the replay!)

  • Brands with E-commerce Shops

    Brands that sell products like: home goods, furniture, lighting, self-care items, food & beverage products, jewelry, ceramics, paper goods, tech products, and more!

  • Comms Professionals

    Marketing and PR professionals who want the most up-to-date info on getting into Best Of lists and product round-ups so they can get more press for their clients.

Meet the PR Pro you’ll be learning from!

Hi I’m Nora — I’ve worked in PR my entire professional life and have been running my boutique public relations shop, Wolf PR, since 2011. 

My team and I have secured thousands of features for my client’s products in all the top consumer publications—Real Simple, House Beautiful, Elle Decor, Martha Stewart, BuzzFeed, Cosmopolitan, Wirecutter, domino, Refinery29, Apartment Therapy, and more. 

Almost all of my clients sell products online. Everything from furniture to home goods to accessories. Over the past few years, I've seen the huge increase of Best Of lists across all digital publications. And at Wolf PR we've become pros at getting our clients' products onto these lists.

For the fist time ever, this is your chance to learn exactly what we do at Wolf PR to get our clients onto these coveted lists to grow their traffic and sales all year long.

Understand how these features are built, and you’ll understand how to pitch for them.

In Increase Traffic with Best Of Media Lists, you’ll learn…

  • The real reasons editors update articles (and how to leverage those updates).

  • Best practices for pitching your products for inclusion in updated lists and roundups.

  • How affiliate links impact your chances of being featured.

  • Tips to ensure your products stay in articles during updates (like great reviews and in-stock availability).

  • Write subject lines that editors actually want to open

How our Increase Traffic with Best Of Media Lists Masterclass works

Live June 10th, 2025 | 4:00 - 5:30 pm EST

  • Learn from PR Pros

    A 90-minute live masterclass covering PR pitch strategies that work for creative businesses.

  • Ask your questions

    A 30-minute open Q&A session to ask PR questions specific to your business.

  • Get the recording

    Exclusive access to the recording, so you can revisit and take notes at your own pace.

If you’ve ever poured time and money into Instagram or ads with little to show for it, you know how frustrating it can be.

Digital media placements, on the other hand, grow awareness, drive traffic, and build trust with consumers.

Studies show people trust media recommendations far more than ads—so why not focus your efforts where they matter most? 

And why not learn how to maintain the press you get?