I’m planning on taking photos myself with my phone (it has a good lens) is this guide for me?
Not gonna lie, it is always best to use a professional photographer. But there are a lot of times when using a high-quality phone camera, good lighting, and photoshop knowledge can get you there as well. We always suggest that you take images with your phone for tests, social media, etc.
This guide was created specifically for designers, brands, and creatives to understand what kinds of images they really need to capture. If you’re not ready to hire a photographer and set up a professional shoot (it’s a big investment!) the guide will help you understand the scope and goals.
Will this guide teach me how to take photos/use a camera?
No. That’s what professional photographers are for. This guide covers the types of photos you need to pitch press, and what characteristics they should have. It also covers how to prepare for a shoot and communicate with your photographer.
I make small products, is this guide for me?
No, but we have a guide specifically for you here. We created a separate guide for small products because the needs are a bit different. The small products guide is for businesses that make things like, home goods, consumables, tech products, small electronics, jewelry, ceramics, stationary, and books.
This particular guide is for brands and designers who make large items that need to be photographed in a space, like furniture, rugs, wallpaper, and lighting.
I am an architect or interior designer, is this guide for me?
Also no, but we have a guide specifically for you here.
Where can I get more PR tips and strategy advice?
We have a free bi-weekly newsletter that you can subscribe to here. In it we share useful media outreach tips, behind the scenes press strategy, case studies, and resources to help you do PR in house.