Why isn’t your pitch landing you press?

There are three kinds of people in the world:

The first group of people search online to learn how to write a good pitch. They spend a good amount of time scouring the internet, they follow the advice, and write a pretty good pitch they believe satisfies all the needs of the editor. They send it out and, disappointingly, never hear back. 

The second group is made of business owners who have no idea how to write a press pitch, don't even know where or how to start, and might feel overwhelmed or intimidated. They are stuck, even though they know they want press for their business.

And then there’s the third group of people. They know how to write a PR pitch. They send it out and land great press for their business. 

How can you go from groups one and two into group three??

Crafting a great pitch isn’t about guessing—it’s about understanding exactly what editors look for. When you give them what they need, your chances of landing features skyrockets.

That’s where Master the Media Pitch comes in. A live, actionable Masterclass built on 20+ years of PR experience and thousands of successful media placements. 

We designed this Masterclass to help small businesses, like yours, write pitches that land press. No more wasted time on bad pitches—just proven strategies that work. 

During this class we will show you best practices and real-world pitch examples from Wolf PR that got press. 

Here’s just a sampling of the types of products, projects, and founders we’ve secured features for and where.

Finally, the exact recipe to write pitches that get press

This Masterclass is for you if...

  • You want media attention but don’t know where to start or how to write a pitch that works.

  • You’ve been ghosted by editors. They’re not replying to your emails—and you’re not sure what went wrong.

  • You’re tired of wasting time and effort. You’re not sure why your pitches aren’t landing and don’t know what to adjust.

  • You’ve worked with consultants who make you feel good, but the results are lackluster. No one will straight-talk you and tell you what to do.

Master the PR Pitch: A 90-minute Masterclass for

Live April 8th, 2025 | 4:00 - 5:30 pm EST

  • Product Brands

    Brands that sell products like: home goods, self-care products, food & beverage items, jewelry, ceramics, paper goods, tech products, and more!

  • Designers

    Lighting, wallpaper, and furniture designers as well as interior designers and architects.

  • Creatives

    Any creative business looking for actionable advice to improve your web presence.

Meet the PR Pros you’ll be learning from!

We’re Nora and Kirsten and we've spent years helping creative businesses use PR to get noticed. 

Along the way, we realized something important: not every business has the funds for a full PR strategy, BUT every business has a story worth sharing. And a small budget shouldn't be what holds you back. That’s why we created this Masterclass.

Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t know what is missing, or what is getting in the way of those big wins—the kinds of things you only know after years working in PR. 

With over two decades of experience in PR and strategy, we know how demystifying PR can have a big impact. 

That’s why we created this Masterclass—to help small businesses avoid common pitching mistakes and land the coverage they deserve. 

When you join Master the Media Pitch, you’ll get actionable advice, real-world examples, and strategies that actually work. 

We’re looking forward to seeing you live on Zoom and answering your questions, about your business, IRL!


See how a working publicist writes winning pitches

In our Master the PR Pitch Masterclass, you’ll get actionable advice on how to…

  • Structure an effective media pitch email that editors want to read

  • Talk about your work in a way that works in a pitch

  • Format your pitch and include images that grab attention

  • Suggest multiple products or projects in one pitch without overwhelming editors

  • Write subject lines that editors actually want to open

  • Avoid annoying editors

  • Plus, we’ll review how to do follow ups, where all the magic actually happens

Stop wasting time on pitches that don’t work

This PR Masterclass is based on years of pitching experience, thousands of successful press placements, and ongoing relationships with editors.

Master the PR Pitch — Only $55

How our Master the PR Pitch Masterclass works

Live April 8th, 2025 | 4:00 - 5:30 pm EST

  • Learn from PR Pros

    A 90-minute live masterclass covering PR pitch strategies that work for creative businesses.

  • Ask your questions

    A 30-minute open Q&A session to ask PR questions specific to your business.

  • Get the recording

    Exclusive access to the recording, so you can revisit and take notes at your own pace.

Maybe you're not totally sure...

There’s a lot of consultants out there running workshops that just waste your time. 

We know, and unfortunately we’ve also been there. 

What sets us apart is that we’re still working publicists. We’re talking to editors every week. We’re writing new pitches every week. We’re also landing press placements for our clients every week. 

This Masterclass is built on the proven techniques and tools we use in our PR business every day, fueling nearly 14 years of success (and counting!).