Are you overwhelmed trying to figure out PR?

Maybe you’ve poured time and money on PR efforts with mixed results. Maybe you want to start but you’re not even sure where to begin. You know press is an essential part of growing your business, but navigating PR feels mysterious. Somehow other brands are getting press, how are they doing it?

That’s why we built Understand PR Fundamentals. A live, no-fluff Masterclass built on 20+ years of PR experience and success placing thousands of features.

We created this Masterclass specifically for small businesses ready to cut through the noise and learn the essential steps to do PR effectively. You’ll walk away with a clear understanding of how to identify relevant media outlets, craft compelling stories, and build your own media list—without wasting precious time or money.

You’ll also gain insights into how PR work overlaps with your business goals, so every effort you make works double or triple, serving your brand, and your bottom line.

Here’s just a few examples of media success—all from creatives who we’ve worked with to hone their PR strategy. 

Identify the right media opportunities for your business

This Masterclass is for you if...

  • You know PR is important but can’t figure out how to approach it.

  • You find it challenging to write about your business and pinpoint your “newsworthy” story

  • You’re not sure what you’re doing wrong—or if you’re even pitching the right editors in the first place.

  • Your business feels invisible. You’re trying to grow awareness but aren’t seeing traction.

  • You’re scared of wasting time and money. You’ve tried DIY solutions or marketing consultants with little to no traction.

Created for small businesses who want to get a better handle on PR

We've been presenting and refining this Masterclass since 2020! Attendees often tell us that this one session finally clarified how to get started (or restarted!) with PR.

Sign up here! $55

Understand PR Fundamentals: A 90-minute PR Masterclass for

Live March 11th, 2025 | 4:00 - 5:30 pm EST (PLUS access to the replay)

  • Product Brands

    Brands that sell products like home goods, self-care items, consumables, jewelry, ceramics, paper goods, tech products, and more!

  • Designers

    Lighting, wallpaper, and furniture designers as well as interior designers and architects.

  • Creatives

    Any creative business looking for actionable advice to get media attention for your work.

Meet the PR Pros you’ll be learning from!

We’re Nora and Kirsten. We’ve spent years helping creative businesses use PR to get noticed. 

Along the way, we realized something important: not every business has the funds for a full PR strategy, BUT every business has a story worth sharing. And a small budget shouldn't be what holds you back. That’s why we created this Masterclass.

Many brands come to us feeling frustrated. They’ve poured time and money into PR efforts but haven’t seen the success they were hoping for. More often than not, they’re missing foundational PR basics.

We have over 20 years of experience helping businesses get featured in top publications. We know how to help you determine what’s newsworthy about your business, and more importantly, what’s not!. We know how much of a time waste it can be if you’re not targeting the right media outlets, or ensuring your assets are press-ready. We took everything we’ve learned and put it together in a simple, approachable way.

When you enroll in our PR Fundamentals Masterclass, you’re not just learning the basics—you’ll come away with a clear understanding of how do your own PR better or be more prepared when investing in a PR firm.

Looking forward to seeing you on Zoom and answering your questions IRL!

See how a working publicist builds PR plans for her clients

In our PR Fundamentals Masterclass, you’ll get actionable advice on how to…

  • Identify publications and editors relevant to your work.

  • Start building a media contact list specific to your business.

  • Develop newsworthy story angles that grab editors’ attention.

  • Ensure your images are media-ready and support your story.

Stop wasting time pitching the wrong outlets

This PR Masterclass is based on our 1:1 coaching service. Our one-on-ones cost $250 per session. Now’s your opportunity to learn from experienced publicists and understand PR basics at a price that can’t be beat.

Understand PR Basics Masterclass — only $55

How our PR Fundamentals Masterclass works

Live March 11th, 2025 | 4:00 - 5:30 pm EST

  • Learn from PR Pros

    A 90-minute live masterclass covering PR strategies that work for small businesses.

  • Ask your questions

    A 30-minute open Q&A session to ask PR questions specific to your business.

  • Get the recording

    Exclusive access to the recording, so you can revisit and take notes at your own pace.

Maybe you're not totally sure...

There’s a lot of consultants out there running workshops that just waste your time. 

We know, and unfortunately we’ve also been there. 

After working in PR for 15 years, we started helping small businesses owners get press for themselves with one-on-one consulting. 

This Masterclass is based on the techniques and tools we teach our 1:1 clients. The stuff we know works, because we’ve seen it working since 2020.

But don’t just take our word for it!


Understand what it takes to get your work published in magazines and blogs

Live March 11th, 2025 | 4:00 - 5:30 pm EST (PLUS access to the replay)

Sign up today — only $55