Use Affiliate Links to Get More Press
Get your products into top ten lists, product reviews, and roundups by giving editors exactly what they need—affiliate links. A live Masterclass with experienced publicists.
Do you run an e-commerce shop?
If so, you’d probably like to vastly increase your chances of getting your products into top media outlets. You want the kind of press that can really put your product on the map!
Articles like these can move sales and legitimize your brand:
“I tried this viral sweater and loved it. Here are three ways to style it!”
“Our favorite candles for the living room!”
“A Gift for Every Dog (or Cat) With Excellent Taste!”
“The Very Best Home Essentials We Tested in 2024”
Maybe you’ve pitched for these pieces and never heard back from the editors, but you *know* your products are good enough to be included.
There is one big reason they won’t include your brand. And it's something most businesses don’t know about until they have spent a lot of time and money trying to figure out why their press strategy isn’t working….
In order to secure product features in top consumer, lifestyle, fashion, and home publications, you must have an affiliate link program set up.
In fact, at our sister retainer PR shop, Wolf PR, we no longer take on clients who don’t have aff link programs. Without affiliate links, media outreach ends up being a waste of everyone's time and money.
You may be asking yourself, “What even are affiliate links? How do they work? How do editors use them?”
Think of it like this…
An editor has to whittle 500 options down to 30 for a product round-up they’re working on. If you’re one of the 200 that has affiliate links set up, your chance for inclusion will be MUCH higher.
That’s where Use Affiliate Links to Get More Press comes in. We created a live, no-fluff Masterclass with the most current info and best practices so you can finally understand how affiliate links work, and get your products featured in top media outlets.
Here’s just a few examples of press that include at least one product that we placed for a retainer client. All using affiliate links.
See those disclaimers?
Look closely at digital publications, almost every product round-up includes affiliate links
Live May 13th, 2025 | 4:00 - 5:30 pm EST (PLUS access to the replay)
Our Affiliate Links Masterclass is up-to-date and specific
We’re proud to say even other professional publicists found it helpful
“Thanks again to you and Nora for putting together this training! It helped me to understand how affiliate links work, and how instrumental it is for my brand to be on an affiliate platform to gain digital press. Before working with Wolf Craft, I didn't know about the affiliate link system at all! Great value for very useful information to help my brand grow. ”
Jacqueline Rousseau, home goods brand founder
“Small price to pay to understand the bigger picture when it comes to affiliate links! It was useful for our whole PR team. I recommend the training to product businesses and PR professionals looking to get more information about affiliate links. It gave us a better understanding of what exactly is going on behind the scenes in digital articles.”
Marisa Jones Issa, Hello PR Group
“Before the session, I had a basic understanding of affiliate links, but the detailed insights Nora provided were incredibly valuable. I now feel well-versed in discussing affiliate links with my clients and can confidently explain how they provide an extra advantage.”
Marlene Capron, communications consultant
Meet the PR Pro you’ll be learning from!
Hi I’m Nora — I’ve worked in PR my entire professional life and have been running my boutique public relations shop, Wolf PR, since 2011.
My team and I have secured thousands of features for my client’s products in all the top consumer publications—Real Simple, House Beautiful, Elle Decor, Martha Stewart, BuzzFeed, Cosmopolitan, Wirecutter, domino, Refinery29, Apartment Therapy, and more.
Previously our Affiliate Link PR Training was only available to our full How to Pitch for Holiday Gift Guides cohort.
Leverage affiliate links to get more press for your products.
Our Affiliate Link PR Masterclass covers…
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How affiliate links give you a HUGE advantage when pitching digital press opportunities, and how to spot those opportunities
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Best practices for using affiliate links in your pitches, including a real-world pitch examples that landed real press from Wolf PR
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The types of editors who write articles that include products with affiliate links
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A review of the most popular affiliate link networks
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Examples of the kind of commission rates are ideal for the media
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How publishers communicate their needs and policies around affiliate links
Does this sound like you???
Maybe you've poured a ton of time into Instagram with little to show for it. Or worse, time and money on ads.
We've been there. It can be soooo frustrating. BUT, there are other ways to grow your business!
Meet, PR.
Digital media placements increase organic traffic and grow awareness for your brand. Plus, studies show that consumers still trust product recommendations from media outlets more than those from ads.
So, what can you do to drastically increase your chances for inclusion in top publications? Set up an affiliate link program!
Psst- all the press examples you’re seeing include at least one product that my team and I placed for a client. All using affiliate links! That’s to say, we know our stuff!