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It's a great complement to what we'll be teaching in our gift guide workshop. 
I'm so impressed by how much actionable and specific feedback this course provided. It covered everything from website layout optimization to content and photography, and Kirsten and Nora even answered individual questions and concerns. This works...
Read MoreI'm so impressed by how much actionable and specific feedback this course provided. It covered everything from website layout optimization to content and photography, and Kirsten and Nora even answered individual questions and concerns. This workshop was worth it's weight in gold and got me fired up to start making changes and improvements to my own website.
Read LessI am a course junkie and find myself, more often than not, taking courses where I leave thinking to myself....well that was a waste of time and money. That does not apply to this one!!!! Nora and Kirsten are incredibly well organized. The workshop...
Read MoreI am a course junkie and find myself, more often than not, taking courses where I leave thinking to myself....well that was a waste of time and money. That does not apply to this one!!!! Nora and Kirsten are incredibly well organized. The workshops they host leave very little room for fluff and useless chit chat. Every minute holds valuable and actionable advice. I have two whole pages of ideas and tips I took from this workshop and am left feeling overwhelmed (in a good way) about all of the things I need to do on my website. Cannot recommend this masterclass more and am so excited for the next one!
Read LessI've seen a lot of website reviews, but the three included in this webinar are among the superstar standouts. Kirstin and Nora provided an amazing amount of detailed feedback and solid, actionable suggestions for improving the 3 featured websites,...
Read MoreI've seen a lot of website reviews, but the three included in this webinar are among the superstar standouts. Kirstin and Nora provided an amazing amount of detailed feedback and solid, actionable suggestions for improving the 3 featured websites, as well as helpful quick tips (that provided new/additional insights) in response to several other submitted sites. Their recommendations are relevant not only in terms of optimizing your site for PR, but are equally important for SEO and conversion. The three sites they review in detail represent very different types of product-based businesses and the "peer" sites they offer as comparisons are spot-on as teaching aids. I highly recommend this presentation.
Read Less"Create Content that Converts" was incredibly helpful - Kirsten and Nora offered concise, actionable advice. I left the class with a very clear action list of how I can improve my online presence and website to make it ready for PR opportunities....
Read More"Create Content that Converts" was incredibly helpful - Kirsten and Nora offered concise, actionable advice. I left the class with a very clear action list of how I can improve my online presence and website to make it ready for PR opportunities. Kirsten walked us through examples of brands that have excellent online presence and made it very easy for me to see how those strategies could be applied to my own business. Thanks Wolf Craft!!
Read LessMy family and I have owned operated our candle business for 10 years now and sometimes it's still challenging but always more to learn. I was hesitant about signing up for another masterclass but I am so glad I did. First course in, Kirsten an...
Read MoreMy family and I have owned operated our candle business for 10 years now and sometimes it's still challenging but always more to learn. I was hesitant about signing up for another masterclass but I am so glad I did. First course in, Kirsten and Nora provided valuable tips for us to implement immediately. Having a website and participating in vendor shows are not always enough. You need to expand your reach and taking this masterclass will give you the tools to do just that. I am so excited to see what's next. Stacie Owner- Sasha Sass Candles
Read LessLet’s say I’m an editor that just opened your pitch. You have a story or product that’s a perfect fit for what I’m working on—this could be your chance for a media feature!
What’s the first thing I—the editor—am going to do?
I’ll head straight to your website to learn more about you, check out your product, or find the information I need to publish your work. But here’s the problem: if your website doesn’t have the key elements I’m looking for, I can’t feature your brand.
But, there’s good news: editors and customers need the same things to publish or buy with confidence. A media-worthy website will also make more sales. We love when PR and business go hand in hand. :)
That’s where Content that Converts comes in. A live, no-fluff Masterclass built on 20+ years of PR experience and thousands of features.
We designed it specifically to help small businesses, like yours, understand *exactly* how to get ready for editor eyes—and more sales. This way, you won’t waste time and money pitching when you’re not quite there yet.
With real-world examples + our expert reviews of businesses just like yours, you’ll see what works (and what doesn’t)—so you can set yourself up for PR and sales success.
Plus! One-year access to the video so you can watch whenever you need
This Masterclass is for you if...
Your website isn’t converting visitors into customers. People visit, but they leave without buying.
Your pitches aren’t landing press. You’ve sent emails and still can’t secure features.
You’ve invested time and money without results. From ads to media outreach, nothing has given you the boost you were hoping for.
You’ve worked with consultants who make you feel good, but the results are lackluster. No one will straight-talk you and tell you what to do.
We've done this PR Masterclass five times. Participants often let us know that it's one of the most helpful and actionable classes they’ve ever attended.
We’re Nora and Kirsten and we've spent years helping creative businesses use PR to get noticed.
Along the way, we realized something important: not every business has the funds for a full PR strategy, BUT every business has a story worth sharing. And a small budget shouldn't be what holds you back. That’s why we created this Masterclass.
Many brands come to us feeling frustrated. They’ve poured time and money into PR efforts but haven’t seen the success they were hoping for. More often than not, they’re missing foundational PR basics.
We have 20+ years of experience helping businesses get featured in top publications. We’re here to help you determine what’s newsworthy about your business, and more importantly, what’s not!
We know how much of a time waste it can be if you’re not targeting the right media outlets, or ensuring your assets are press-ready. That’s why, we took everything we’ve learned and put it together in a simple, approachable way.
When you enroll in our PR Fundamentals Masterclass, you’re not just learning the basics—you’ll come away with a clear understanding of how to do your own PR better or be more prepared when investing in a PR firm.
In our Content that Converts PR Masterclass, you’ll get actionable advice on how to...
Leverage your online presence to get more clients, partnerships, and press features
Showcase your work so editors want to write about it and customers want to buy it
Write website copy that converts lookers into buyers and editors into fans
Have photos of your work that editors want to publish
PLUS get access to the recording to come back, pause and take notes!
Maybe you're not totally sure...
…will website and photo adjustments really help me get press??
YES!
After going through our Tweak & Edit PR Review process and updating to her website and assets, Wallpaper Designer Faye Bell was ready to let the media know about her work.
What’s more, she had a product launch coming up!
With an elevated and more professional website, Faye was able to land features in top publications. Below are some of the results from her press page!
Our favorite thing to do at Wolf Craft are Tweak & Edit PR Reviews. To help businesses create content that actually converts.
Why?
Well, we’re a small business, and we love helping other small businesses better showcase all they do and sell.
We also love research, deep diving into what you sell, your creative POV, your press goals, and coming up with an actionable plan to help you get there!