If you sell products or run a design business, this may sound familiar...

“I have pitched so many editors over the last year. I can tell most of my emails get opened and clicked but it never leads to press!”
— Frustrated founder of an online home decor shop

“I’ve been trying to pitch editors on my own, but it hasn’t brought the results I’m after. I’m feeling stuck and not sure what to do next with my small business. I don’t want to quit, but I’m so tired of throwing spaghetti at the wall.”
—  Stumped owner of a gifting & accessories company

“I am curious how PR could really help a business like mine. I’m not sure where to even begin. How does anyone get their work in the media?!”
— Curious founder of a sustainable beverage brand

You know PR is key to building brand awareness and driving growth, but how to do PR effectively feels like a closely guarded method. Navigating the process can feel like throwing spaghetti at the wall. That’s where we come in.

We have 20+ years of experience getting brands into top media outlets. But we know not every business can afford a full-time publicist. That’s why, over the past five years, we’ve dedicated ourselves to building DIY PR tools that work for small businesses.

Our 5-part live PR Masterclass Series brings together the best of our expertise and tools. We designed it to help you:

  • Clarify what is, and is *not*  newsworthy and compelling about your business and products (so you’re not wasting time pitching dead stories).
  • Understand all the elements (including one lesser-known but incredibly important dealbreakers) needed to build your PR strategy, even if you’re new to the game.
  • Craft pitches that editors notice and respond to.
  • Get your specific questions answered (open Q&As in each session!) 


Whether you’re new to PR or ready to refine your approach, this series will give you the clarity, tools, and confidence to secure consistent press in 2025—and beyond.

We helped hundreds of businesses get into publications like

You want press results, but you don’t have a lot of time.

Our monthly Masterclass series (Feb–June) is designed for busy small businesses. Each class delivers clear, actionable steps you can implement immediately to grow your business and get press. Sign up for the individual sessions you like best, or register for all five and get three additional PR tools as a bonus.

Need a PR accountability buddy?

We’re inviting you to fast-track your PR success by making the second Tuesday of each month a Wolf Craft Masterclass day. 

Block out 90 minutes once a month, February through June, to dive into the material and start applying it to your business. 

Each class respects your busy life—you’ll come away with clear, specific steps that you can start immediately to set your business up for growth and PR success. 

Stick to the schedule because this investment in your business is worth it. You'll learn from PR pros and get to ask questions specific to your business. 

PLUS, when you enroll in all five sessions, you'll get our Pitching Mini Course and Photography Guides, as a bonus! A $163 value, free. 

But don’t just take our word for it! Here's what folks have said after doing a session with us:

Navigating PR feels daunting—we’ll help you simplify it.

Our PR Masterclass Series is for you if…

  • You’ve been DIYing your PR but it’s not working and you don’t know why.

  • Your pitches are getting opened but aren’t landing features or gift guide placements.

  • You’ve invested time and money in PR or marketing with little to no return.

  • You’re tired of throwing ideas at the wall and hoping something sticks.

  • You’re ready to focus on PR but don’t have a clear plan to follow.

Finally, an expert who shows you *exactly* what to do in small manageable pieces

We’re also busy small business owners. So we built the series we’d want to (and be able to!) attend.

  • Bite-sized learning

    Five live 90-minute sessions.

  • Fits in your schedule

    One session per month, February through June

  • Open Q&As

    Ask questions specific to your business.

  • Clear to dos

    Specific, achievable action items after each session.

  • Replay access

    No pressure. Come back, press pause, and take notes.

  • BONUSES

    Three FREE PR tools when you enroll in the full series.

See what small business owners have said about working with us

“I love the way you explain PR. It clicks with my brain so well. You break it down into manageable parts that feel achievable, because I haven't pitched before. I'm able to absorb everything you tell me.”

Jacqueline Rousseau, Home Goods Brand Founder

“Wolf Craft is our one stop shop for everything PR in the design industry. We started working together back in 2020. It has been a game changer. Nora has all the PR secrets and is happy to share those with her clients. We've gotten top press for each and every one of our launches!”

Tomma Bloom, Surface Design & Home Goods Brand Founder

“This research is eye opening. You are the queen of the Socratic Method. If someone had informed me of the conclusions I’m drawing it definitely wouldn’t have had the same impact”

Cat Merrick, Jewelry Brand Founder

“Working with Nora on PR was one of the best decisions I’ve made for my business. It not only clarified many misconceptions I had about PR, but also gave me the confidence to handle it myself. Most importantly, I immediately saw results, with publications in Surface Magazine and AD Mexico, among others.”

Maria Camaren, Furniture Brand Co-founder

“I wanted to give you an update. I’m going to be featured on International Living, an online publication for expats with one million visitors per month! I can feel it in my bones there’s momentum right now!”

Karin van Mierlo, Photographer

BONUS time-tested PR tools when you enroll in all 5 sessions. A $237 value, free!

Learn from seasoned publicists who specialize in creating DIY tools that actually work.

Meet the PR Pros you’ll be learning from!

We’re Nora and Kirsten. We’ve spent years helping creative businesses use PR to get noticed. 

Along the way, we realized something important: not every business has the resources for a full PR strategy, BUT every business does have a story worth sharing. And a small budget shouldn't be what holds you back. That’s exactly why we founded Wolf Craft. 

Many brands come to us frustrated. They’ve been trying to get press or boost sales, but haven’t seen the success they were hoping for. Often, they don’t know what is missing, or what is getting in the way of those big wins—the kinds of things you only know after years working in PR. 

With over two decades of experience in PR and strategy, we know how demystifying PR can have a big impact. Our PR Masterclass Series brings together the best of our expertise and tools in a simple, approachable way:

It’s designed to answer your pressing PR questions:

  • Do I have what an editor’s looking for?
  • Am I pitching the right publications?
  • How do I find new PR opportunities for my business?
  • If my competitors can get press, why can’t I?
  • Is my pitch email off?


We’re looking forward to seeing you on Zoom and answering your questions about your business IRL!